seeks to improve U.S. brand

seeks to improve U.S. brand

Welcome to a laptop battery specialist of the Dell Ac Adapter

TAIPEI, Taiwan — For the sake of non-disclosure agreements and keeping up a promising partnership, Asus Chairman Jonney Shih is hesitant to elaborate on the birth of his highest-profile product yet.

Nexus 7, a tablet jointly developed with Google, became the best-selling Android tablet worldwide last year. Lacking Google’s marketing muscle, Asus, a Taiwan-based computer maker, was content to take the back seat as it was decidedly marketed as a product of the software giant.

But Shih is quick to assert that their partnership was hardly the here’s-the-blueprint-now-go-assemble-it type that often goes on between U.S. tech companies and Asian manufacturers. Google provided the software prowess, while Asus’ hardware expertise — jamming in greater processing power, making the battery such as Dell Inspiron 1370 Ac Adapter, Dell Inspiron 13Z Ac Adapter, Dell Inspiron 13ZR Ac Adapter, Dell Vostro V13 Ac Adapter, Dell Vostro V130 Ac Adapter, Dell Inspiron N301 Ac Adapter, Dell Vostro 1220 Ac Adapter, Dell Vostro 1220N Ac Adapter, Dell Inspiron 1012 Ac Adapter, Dell Inspiron Mini 1018 Ac Adapter, Dell Inspiron Mini 1012N Ac Adapter, Dell Inspiron M301 Ac Adapter last longer and thinning the display — came in handy.

“Google actually felt that it was the best collaboration they’ve ever had,” Shih says. “We felt the same way. We had top-notch engineers working.”

“We sent as many as 50 engineers to Mountain View (Calif., where Google is headquartered in Silicon Valley),” Shih says, before clamming up about the deal.

Still, their collaboration — that it needed Google’s marketing and software know-how — reflects the inchoate state in Asus’ ambition to transform from a regional manufacturer to a global tech player celebrated for design and aesthetics.

With a staff of 3,800 engineers and a team of international designers, Asus — derived from the word “Pegasus” — has pioneered some of the most-cutting-edge computing products in recent years: The first 7-inch netbook, a 10-inch tablet with a detachable keyboard (Transformer), a dual-screen tablet/laptop (Taichi) and a phone that can dock to a tablet (PadFone). “They’re a very innovative company willing to take a lot of risk,” says Bob O’Donnell, a tech analyst at research firm IDC.

But as others quickly followed with competing models, Asus has not been able to cash in on its first-mover advantage to separate itself from a pack of vaguely-sounds-familiar Asian tech brands, particularly in the U.S. “People in the U.S. are still not familiar with our products,” says Jonathan Tsang, Asus’ vice chairman. An internal survey showed “few know Asus. To become familiar with the brand, you need to see it on average seven times. So more is one key. And a good product image.”